PragmaPay—deferred and installment payments for businesses—is now available for online stores running on PrestaShop.
B2B e-commerce has significant growth potential, as companies increasingly expect online shopping to be as convenient as it is in the consumer market. According to BigCommerce, 70% of B2B buyers prefer online shopping to traditional sales methods, and the “B2B Customer Journey 2025” report by e-Izba, 81% of B2B customers shop on marketplaces, and 53% of companies plan to increase their spending on online business purchases.
However, this potential often comes to a halt at the payment stage. According to Allianz Trade, 29% of B2B shopping carts are abandoned due to a lack of payment solutions for businesses, and the “B2B Checkout Report 2024” indicates that 55% of B2B sellers do not offer suitable payment methods. This can result in lower sales, smaller order values, and more abandoned shopping carts.
PragmaPay stimulates small businesses to grow and acts as a financial cushion. It allows you to catch market opportunities, increase your margin and not give up on orders just because you are temporarily short of startup cash. It’s transparent financing – the contract is simple and the costs for the buyer are fixed, transparent and independent of interest rate changes. Through our partnership with Shoper, we are fulfilling our mission – to level the playing field in access to capital for micro and small businesses. PragmaPay gives benefits to both sides of the transaction – both the buyer and seller on the Shoper platform gain
PragmaPay in PrestaShop addresses this issue by enabling merchants to offer business customers financing for their purchases directly in the shopping cart—in the form of deferred or installment payments. Both parties to the transaction benefit. Buyers have immediate access to funds for their purchases, while sellers receive payment for the sale right away and do not bear the risk of customer default. Deferred payments can increase the shopping cart total by up to 60%, because businesses don’t put off necessary expenses and don’t miss out on purchasing opportunities
– says Agata Lisowska, Head of Partnerships at PragmaGO
PragmaPay stimulates small businesses to grow and acts as a financial cushion. It allows you to catch market opportunities, increase your margin and not give up on orders just because you are temporarily short of startup cash. It’s transparent financing – the contract is simple and the costs for the buyer are fixed, transparent and independent of interest rate changes. Through our partnership with Shoper, we are fulfilling our mission – to level the playing field in access to capital for micro and small businesses. PragmaPay gives benefits to both sides of the transaction – both the buyer and seller on the Shoper platform gain
The official PragmaPay module for PrestaShop allows stores operating on our platform to quickly implement deferred and installment payments for business customers. For merchants, this is a simple way to expand their available payment methods and provide businesses with greater flexibility when making purchases, especially for higher-value orders. This solution helps reduce the number of abandoned B2B shopping carts and close larger orders.
– confirms Karolina Salet-Woźniak, Market Development Manager at PrestaShop.
About PragmaPay
BNPL (Buy Now, Pay Later) designed for micro, small, and medium-sized businesses:
- a payment deferral of 14, 30, or 60 days,
- payment plans of 3, 6, 9, or 12 installments,
- funding limit of up to 50,000 PLN,
- Funding approval in 90 seconds, 24/7,
- a simple and convenient process—the contract and financing are 100% online,
- financing for services, goods, and fixed assets.